From Outdated Website to a Modern Lead-Generating System

How Protec Friction upgraded their online presence, improved efficiency, and started increasing visibility month over month.

🏒 Client Overview

  • Business: ProTec Friction Group
  • Owner: Advanced Friction Solutions
  • Website: www.protecfriction.com/
  • Industry: Industrial Machinery Manufacturing
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🚧 The Situation Before

Before working together, Protec Friction was using a large industrial listing platform. Their website was outdated, difficult to manage, and provided little to no usable data.

Making updates was nearly impossible, and there was no clear visibility into performance or growth.

πŸš€ What Changed

After launching the new system, everything changed.

Protec Friction now has a modern, professional website that reflects the quality of their work. They receive clear monthly reports, along with personalized video breakdowns explaining performance and next steps.

Updates and improvements are now simple, with ongoing monthly support built into the process.

  • Modern, high-end website design
  • Monthly reporting + video breakdowns
  • Easy updates and ongoing improvements

πŸ“ˆ RESULTS (DATA + MOMENTUM)

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Results So Far

While the website is still new, the data already shows consistent growth. Visibility and overall activity are increasing month over month.

This is exactly what we expect in the early stages β€” building momentum that leads to long-term results.

Key Points:

  • Increasing visibility
  • Growing activity and impressions
  • Strong foundation for long-term ROI

Business Impact

While large deals in this industry take time, the foundation is now in place to attract high-value opportunities.

Early indicators show an increase in smaller, day-to-day inquiries, while positioning the company to capture larger projects as visibility continues to grow.

The improvements in targeting, design, and efficiency make long-term ROI highly promising.

SYSTEMS & AUTOMATION

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Systems That Save Time

A custom Zoho CRM integration was implemented, allowing website form submissions to automatically create new leads inside their system.

This eliminates manual data entry and ensures every opportunity is captured and followed up on efficiently.

Highlight Box:

βœ” Automated lead capture
βœ” No manual data entry
βœ” Faster response times

πŸ’¬ What They Liked Most

The accessibility and communication stood out the most β€” with direct access to both leadership and the development team.

This level of support made the entire process smooth, transparent, and collaborative.

β€œWe appreciate the technical knowledge and ability of the developers. The improvements have made us much more efficient, and we’re confident this will lead to strong long-term results.”

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